Intrado Acquires Hubb

As a result of the acquisition, Intrado Digital Media has expanded its category leadership, providing the world’s most comprehensive end-to-end event platform.

Pete Kidd

August 13, 2021

We’re proud to announce that Intrado has acquired Hubb, a leader in hybrid event management technology. 

As a result of the acquisition, Intrado Digital Media has expanded its category leadership, providing the world’s most comprehensive end-to-end event platform to power the creation and management of event experiences across in-person, virtual events and hybrid events to thousands of clients around the world.

The combined capabilities of Intrado Digital Media and Hubb will now offer a single source for unified on-site and online event data and analytics across the entire event portfolio—offering valuable insights that drive business and prove event ROI.

Keep reading to learn more.

The All-in-One Event Platform

This acquisition means that Hubb’s front-end event planning capabilities - speaker management, registration and sponsor/exhibitor management - will be combined with Intrado Digital Media’s leading events platform. This means your events are now easier to plan, produce and deliver to help you better realize ROI.

Hubb powers virtual, on-site and hybrid events that bring brands to life and drives business growth by streamlining time consuming processes, mining profitable insights, boosting engagement and improving ROI. By collecting, managing, and marketing event data more efficiently, Hubb powers high-impact, immersive and personalized experiences. 

“Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation, all-in-one event platform,” said Ben Chodor, president of Intrado Digital Media. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees.”

“We built the Hubb platform because we believe in the power of events to connect people, build community, and drive revenue. Intrado Digital Media shares our vision to develop technology that drives progress and propels the events industry forward,” said Allie Magyar, founder and CEO of Hubb. “Intrado’s focus on building the largest global technology platform for events, their unwavering commitment to client service and exceptional culture, combined with Hubb’s drive for innovation and deep commitment to the events industry, will bring incredible value to  partners, employees, customers, and the industry as a whole.”

Forrester recently rated the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021. 
 
As an important note: Any events currently booked with Intrado Digital Media and/or Hubb will not be impacted, and as new features are introduced, plenty of advance notice will be given.

“After integrating Intrado Digital Media and Hubb technology, clients will have the ability to deliver fully converged, omni-channel events resulting in engaging experiences for attendees, regardless of their location,” said Chodor. “We are excited to welcome Hubb employees, customers and partners to Intrado.” 

Author Name
Pete Kidd