Automated communications are an effective and low-cost solution to educate patients about the importance of getting vaccinated. And, it’s never too late to start or augment an existing campaign. Use these tips to increase patient engagement and COVID-19 vaccine uptake for adults and children.
COVID-19 Vaccine Engagement and Education
The reasons people give for not getting the COVID shot vary. An automated reminder communication is a powerful solution for those who are undecided about whether to get the vaccine for their family. Some patients cite reasons motivated by distrust of the COVID-19 vaccination. A brief message that answers commonly asked questions, cites facts, and/or explains the risks of missing the vaccine are effective ways to combat misinformation. These tactics, alongside encouraging additional research and speaking with primary care providers are especially effective for parents considering whether to have their children vaccinated.
Deliver a message to your patients that is written with their point of view in mind.
- Why should the patient care?
- What concerns might the patient have?
- When and where can patients receive the vaccine?
- What is the recommended next step – book an appointment, plan to visit a walk-in clinic?
Use Multichannel and Cadenced Messaging for COVID-19 Vaccine Outreach
When launching your outreach campaign, consider delivering messages in a patient’s preferred channel of communication. Also, consider delivering messages in multiple channels to ensure the message is received. A mix of channels such as SMS , voice and email combined with multiple reminders sent, will result in higher appointment conversion.
- Briefly state why the vaccine is safe and important to their health.
- Make sure you make it easy for them to quickly get information on when and how to receive a vaccine.
- Include a way for your patients to conveniently schedule and/or talk to you about any questions they may have.
Patient Outreach Messages:
Automate multiple touchpoints to guarantee patient exposure and increase vaccine uptake in adults and children. Here are a few sample messages to get you started.
Sample Message: The CDC recommends everyone ages 5 and older get a COVID-19 vaccine to help protect against COVID-19. To schedule your child’s COVID-19 vaccination appointment please call our office at 555-555-5555. For more information, please visit https://www.cdc.gov/coronavirus/2019-ncov/vaccines/recommendations/chil… or visit our website for FAQ details.
Tip: Include information on the importance of the vaccine. Consider providing a way for patients to schedule their appointment directly via SMS. If transferring patients to schedule by phone, schedule message distribution times so that your staff isn’t overwhelmed with appointment requests.
Sample Message: The CDC recommends everyone 5 years and older get the COVID-19 vaccine. To schedule an appointment or talk to one of our staff members, please call [Clinic Name] at [Phone Number].
Sample Message: It’s time to get your COVID-19 Vaccine! [Clinic Name] office will offer members of your household COVID-19 vaccine. The COVID-19 vaccine is recommended for children, the elderly and those with a chronic condition. Remember, the COVID-19 vaccine is free to the public. Please call us at [Phone Number] to make your vaccine appointment or speak to one of our staff members.
Tip: Include information on the importance of the vaccine and a way to transfer the call for immediate appointment scheduling or to talk to one of your staff members.
Sample Message: Hello [Patient First Name]. The CDC recommends a COVID-19 vaccination for everyone 5 years and older. Widespread vaccination is a critical tool to help stop the pandemic. COVID-19 vaccines are effective at helping protect against severe disease and death from the virus that causes COVID-19, including known variants. The vaccine is free to the public. Contact our office at [Phone Number] to schedule your appointment. For more information, please visit https://www.cdc.gov/coronavirus/2019-ncov/vaccines/recommendations/chil… or our website for answers to frequently asked questions.
Tip: If you want to communicate lengthy information to your patients, email is the best channel. Include a call to action and contact information or a link so patients can link to a webpage that allows them to obtain additional information or to schedule an appointment.
Learn More About Engaging Patients
Are you interested in learning more about leveraging patient engagement to get patients back on track to better health, including uptake of recommended vaccines and preventative care screening? Click and download this eBook and learn more.